The TOP HAIR International Trend & Fashion Days Düsseldorf drawing to a close on Monday have impressively confirmed their top position among hairdressers’ events in Germany. Over the two and a half days 31,000 trade visitors came here to be inspired by 400 exhibitors and brands in hair cosmetics and enthusiastically welcomed the top-notch programme featuring top international artists. “For three days the exhibition halls in Düsseldorf turn into the biggest hairdressing salon in Europe. The TOP HAIR International Trend & Fashion Days Düsseldorf are the trendsetter of the industry. The versatile and high-quality ranges on display as well as the unique combination of trade fair, shows, workshops and congress go down extremely well with both exhibitors and visitors. The hairdresser’s sector has truly found its home here in Düsseldorf,” rejoiced Director Helmut Winkler.
Once again the TOP HAIR International Trend & Fashion Days Düsseldorf convinced the audience with a glamorous show programme. The traditional highlight was the Saturday evening whose motto this year was “An Evening in Gold”. The energetic kick-off featuring Sebastian Böhm und Jean-Luc Minetti’s brilliant show for Alexandre de Paris, probably the world’s most elegant hairstylist, was “crowned” by the exclusive live concert by Frida Gold. Rolf Wilms, General Manager of TOP HAIR International GmbH and publisher of the magazine of the same name, was thoroughly satisfied: “We are happy beyond belief with the presentations staged by the artists here and the entire organisation of the trade fair. We are delighted at the wealth of enthused feedback from both exhibitors and visitors. This event has developed into a national trendsetting event over the past eight years and one which is also unrivalled on a European level. We are very proud of this incomparable blend of trade fair, entertainment, show and technical information,” Wilms explained. The atmosphere and professional setting also went down very well with visitors.
The high-quality trade fair provides a complete market overview of products, furnishing, consumables and services exclusive to hairdressers with a clear separation between order and cash-and-carry segments – something that is highly appreciated by visitors.
A total of 160 practice-focused presentations on the three core themes Cut, Colour and Styling were staged on the popular workshop stages. Here many international celebrities from the sector like Marlies Möller, Bärbel Hopf, Jesus Sanchez, Alexander Dinter, TOM|Co, JeanLuc Paris and Thorsten Hussfeldt, to name but a few, performed as artists once again conveying plenty of panache and elegance this year.
“Our show events are so spectacular because the artists masterly fuse artistic and creative elements. Our trade fair visitors not only wish to buy but also expect to be well entertained. I think we have managed this pretty well,” delights Rolf Wilms. On the show stage visitors watched fantastic stagings by Tim Hartley and Mark Leeson of Five Point Alliance, by Keller the school, the Goldwell Color Zoom Team feat. Mario Krankl, KMS California and icono Academy Berlin. A special highlight was most definitely the international collection premiere by Sassoon, presented in Düsseldorf for the first time now.
At the constantly well-attended congress such high-calibre speakers as Daniela Ben Said, Anitra Eggler, Wolf Davids and Regina Först shared entrepreneurial subjects with visitors such as marketing, salon management or personal development while Monday came under the heading “Career and Training” with workshops and the “Cut Factory” focusing on interactive, hands-on offers especially for salon employees.
The next TOP HAIR International Trend & Fashion Days Düsseldorf will be held from Saturday to Monday, 16 to 18 March 2013.