TOP HAIR Düsseldorf

Business at TOP HAIR International Trend & Fashion Days Düsseldorf 2011 with almost 30,000 visitors over two and a half days has shown that in its seventh year the event has become firmly established as the leading fair for the German hairdressing trade.

“The unanimous enthusiasm of the exhibitors and the high visitor numbers show that TOP HAIR International Trend & Fashion Days Düsseldorf has become a firmly established player which no one can afford to miss in the hairdressing world. Any company that values itself is here in Düsseldorf”, said a delighted Director Helmut Winkler. “With 29,100 visitors we were once again able to register a slight growth in visitor figures whereby the restructured workshops enjoyed particular popularity. The concept has its finger on the hairdressers’ pulse and meets their needs”, Winkler went on to say.

short bob haircuts
Short bob haircuts at the P&G Salon Professionals hair show. A chin length bob, a nose length bob and bob cuts revealing the ear lobes. All hairstyles have bangs. Photo: TOP HAIR International/Henning von Rochow.

Rolf Wilms, Managing Director TOP HAIR International GmbH and publisher of the magazine of the same name, shared this positive conclusion: “When we organised the first TOP HAIR International Trend & Fashion Days in 2005, we had the vision and objective to make this event the most informative, the most useful and the best trade fair. We are well on the way to achieving this goal. This year is exceeding all our expectations.” With its concept and contents TOP HAIR International Trend & Fashion Days Düsseldorf has already played a leading role in Europe. It was still the organizers’ aim to make the event the leading international trade fair in the international hairdressing trade, Wilms explained.

Once again TOP HAIR International Trend & Fashion Days Düsseldorf impressed through a spectacular show programme. The highlight was the traditional Saturday evening, which this year under the motto “Hair meets Rock” along with the show featuring the British hairdressing stars Sally Brooks and Mark Woolley for Five Point Alliance, presented a live concert by Kim Wilde. “By slightly reducing the show elements on the big show stage on the first day coupled with the simultaneous increase in entertainment components with Kim Wilde, we took exact account of the needs of the target group. Sally Brooks and Mark Woolley were outstandingly well received by the trade side and Kim Wilde was a splendid experience for everyone”, Rolf Wilms said.

the latest short hairstyles
The latest short hairstyles for straight and for curly hair presented during the Schwarzkopf Essential Looks hair show. Photo: TOP HAIR International/Egbert Krupp.

In addition to the British stars, the shows presented international star coiffeurs from Germany, Austria, Slovenia and the Czech Republic: the visitors saw the presentations by Schwarzkopf Essential Looks, Wolfgang Zimmer for L’Oréal Professionnel, icono Academy Berlin for Goldwell, Francek for Revlon Professional, Mario Krankl for the Goldwell Color Zoom Team, Petra Měchurovà, Stevo and the P & G Salon Professionals from Sassoon Professional, Trio Hair, ICD, Bundy Bundy and BrockmannundKnoedler.

On the restructured workshop stages a total of 100 practical-application presentations were held on the three core themes Cut, Colour and Styling. Here too international teams were on display including among others Kelly Cardenas from Las Vegas for Paul Mitchell, Paul Gehring from Barcelona for Alcina, Bundy Bundy from Vienna for P&G salon professional and JeanLuc Paris for Goldwell. In addition, Keller the school, J.7 school and Marlies Möller for L’Oréal Professionnel, Toni&Guy and Trio Hair for Wella Professionals, Sassoon, Tom|Co., the Davines Artistic Team, Sebastian Lynen for Sexyhair, Markus Strauß, D. Machts Group around Dennis Machts, Kertu, mod’s hair and many more enthused the visitors.

short bob with bangs
Short chin length bob with bangs, tapered sides and smooth styling presented during the Sally Brooks and Mark Woolley hair show. Photo: TOP HAIR International/Alois Müller.

In the consistently fully booked Congress top speakers such as Regina Först and Wolf Davids made the audience more familiar with entrepreneurial themes such as marketing, salon management or personality development, while the Monday under the motto “Career and training” in the workshops and the join-in cutting factory focused on interactive facilities especially for salon staff. At the fair 400 exhibitors and brands presented a comprehensive market overview of hairdresser’s exclusive products, furnishings, fittings, occupational articles and services.

Such a broad range is unique within the industry and is correspondingly rewarded by the visitors: according to a visitor survey, 93 percent gave the event top marks, while 80 percent stated that they had seen the latest trends and obtained inspiration for the new season at TOP HAIR International Trend & Fashion Days Düsseldorf. The exhibitors were also extremely satisfied: they praised the high quota of salon owners and decision-makers among the visitors and were looking forward to intensive and productive discussions. The setting and professional atmosphere also met with a great response. In this connection special mention was given to the clear separation of the direct sales and order areas.

short hairstyle that reveals the earlobs
Short hairstyle that partly covers the ears and that reveals the earlobes. Shiny smooth hair with bangs. Created at the Markus Herrmann workshop for Wella Professionals. Photo: TOP HAIR International/Dr. Jan Kobel.
cutting-a-bob-th
Cutting a bob with bangs and the Trio Hair for Wella Professionals workshop. Photo: TOP HAIR International/Henning von Rochow.
long pixie
Long pixie cut created at the Kertu Hair & Style for L’Oréal Professional workshop. Featuring a long nape section, long top hair and bangs. Photo: TOP HAIR International/Thomas Fedra.
back view of a pixie
Back view of a pixie with layers and extra length in the neck. Hairstyle created at the Kertu Hair & Style for L’Oréal Professionnel workshop. Photo: TOP HAIR International/Thomas Fedra.
short hair for a partner look
Feel more connected to your partner by wearing the same short hairstyles. Unisex hairstyles or partner looks created at the Kertu Hair & Style for L’Oréal Professionnel workshop. Photo: TOP HAIR International/Thomas Fedra.
asymmetric bob with long bangs
Asymmetric bob with long bangs. A beautiful cut with different hair lengths at both sides of the face. Hairstyle created at the Ronald Reinholz for L’Oréal Professionnel workshop. Photo: TOP HAIR International/Thomas Fedra.
hairdressers with short hair
Hairdressers with short hair cutting a pixie at the BrockmannundKnoedler for Wella Professionals workshop. Photo: TOP HAIR International/Dr. Jan Kobel.
Long hairstyle with bangs
Long hairstyle with bangs. Over shoulder length red hair with smooth styling. Photo: TOP HAIR International/Dr. Jan Kobel.
short hair and a shiny silver top
Beautiful short hair and a shiny silver top at the Markus Herrmann for Wella Professionals workshop. Foto: TOP HAIR International/Henning von Rochow.
Blonde bob with bangs
Blonde bob with bangs that cover the eyebrows. Extra length in the neck section. hairstyle created at the Sassoon for Sassoon Professionals workshop. Photo: TOP HAIR International/Henning von Rochow.
cut long hair off
Going short with a smile. Young woman getting her long hair cut off at the Sexyhair Education Team workshop. Photo: TOP HAIR International/Henning von Rochow.
how to cut hair
How to cut the nape section of a short hair style. Cutting technique demonstrated at the Sexyhair Education Team workshop. Photo: TOP HAIR International/Henning von Rochow.
hair sectioning
Hair section for a haircut seen from the back at the Sexyhair Education Team workshop. Photo: TOP HAIR International/Henning von Rochow.
chin length bob with messy styling
Chin length bob with bangs and messy styling. Created at the JeanLuc Paris for Goldwell workshop. Photo: TOP HAIR International/Egbert Krupp.
cutting hair off
Cutting hair off at the Wolfgang Zimmer for L”Oréal Professionnel workshop. Photo: TOP HAIR International/Egbert Krupp.
Very short hairstyle for curly hair
Very short hairstyle for curly hair at the Sally Brooks and Mark Woolley hair show. Photo: TOP HAIR International/Alois Müller.

The next TOP HAIR International Trend & Fashion Days Düsseldorf will be held from Saturday to Monday, 10 to 12 March 2012. Constantly updated information on TOP HAIR International Trend & Fashion Days is available at www.top-hair-international.com