Business at TOP HAIR International Trend & Fashion Days Düsseldorf 2011 with almost 30,000 visitors over two and a half days has shown that in its seventh year the event has become firmly established as the leading fair for the German hairdressing trade.
“The unanimous enthusiasm of the exhibitors and the high visitor numbers show that TOP HAIR International Trend & Fashion Days Düsseldorf has become a firmly established player which no one can afford to miss in the hairdressing world. Any company that values itself is here in Düsseldorf”, said a delighted Director Helmut Winkler. “With 29,100 visitors we were once again able to register a slight growth in visitor figures whereby the restructured workshops enjoyed particular popularity. The concept has its finger on the hairdressers’ pulse and meets their needs”, Winkler went on to say.
Rolf Wilms, Managing Director TOP HAIR International GmbH and publisher of the magazine of the same name, shared this positive conclusion: “When we organised the first TOP HAIR International Trend & Fashion Days in 2005, we had the vision and objective to make this event the most informative, the most useful and the best trade fair. We are well on the way to achieving this goal. This year is exceeding all our expectations.” With its concept and contents TOP HAIR International Trend & Fashion Days Düsseldorf has already played a leading role in Europe. It was still the organizers’ aim to make the event the leading international trade fair in the international hairdressing trade, Wilms explained.
Once again TOP HAIR International Trend & Fashion Days Düsseldorf impressed through a spectacular show programme. The highlight was the traditional Saturday evening, which this year under the motto “Hair meets Rock” along with the show featuring the British hairdressing stars Sally Brooks and Mark Woolley for Five Point Alliance, presented a live concert by Kim Wilde. “By slightly reducing the show elements on the big show stage on the first day coupled with the simultaneous increase in entertainment components with Kim Wilde, we took exact account of the needs of the target group. Sally Brooks and Mark Woolley were outstandingly well received by the trade side and Kim Wilde was a splendid experience for everyone”, Rolf Wilms said.
In addition to the British stars, the shows presented international star coiffeurs from Germany, Austria, Slovenia and the Czech Republic: the visitors saw the presentations by Schwarzkopf Essential Looks, Wolfgang Zimmer for L’Oréal Professionnel, icono Academy Berlin for Goldwell, Francek for Revlon Professional, Mario Krankl for the Goldwell Color Zoom Team, Petra Měchurovà, Stevo and the P & G Salon Professionals from Sassoon Professional, Trio Hair, ICD, Bundy Bundy and BrockmannundKnoedler.
On the restructured workshop stages a total of 100 practical-application presentations were held on the three core themes Cut, Colour and Styling. Here too international teams were on display including among others Kelly Cardenas from Las Vegas for Paul Mitchell, Paul Gehring from Barcelona for Alcina, Bundy Bundy from Vienna for P&G salon professional and JeanLuc Paris for Goldwell. In addition, Keller the school, J.7 school and Marlies Möller for L’Oréal Professionnel, Toni&Guy and Trio Hair for Wella Professionals, Sassoon, Tom|Co., the Davines Artistic Team, Sebastian Lynen for Sexyhair, Markus Strauß, D. Machts Group around Dennis Machts, Kertu, mod’s hair and many more enthused the visitors.
In the consistently fully booked Congress top speakers such as Regina Först and Wolf Davids made the audience more familiar with entrepreneurial themes such as marketing, salon management or personality development, while the Monday under the motto “Career and training” in the workshops and the join-in cutting factory focused on interactive facilities especially for salon staff. At the fair 400 exhibitors and brands presented a comprehensive market overview of hairdresser’s exclusive products, furnishings, fittings, occupational articles and services.
Such a broad range is unique within the industry and is correspondingly rewarded by the visitors: according to a visitor survey, 93 percent gave the event top marks, while 80 percent stated that they had seen the latest trends and obtained inspiration for the new season at TOP HAIR International Trend & Fashion Days Düsseldorf. The exhibitors were also extremely satisfied: they praised the high quota of salon owners and decision-makers among the visitors and were looking forward to intensive and productive discussions. The setting and professional atmosphere also met with a great response. In this connection special mention was given to the clear separation of the direct sales and order areas.
The next TOP HAIR International Trend & Fashion Days Düsseldorf will be held from Saturday to Monday, 10 to 12 March 2012. Constantly updated information on TOP HAIR International Trend & Fashion Days is available at www.top-hair-international.com