Cosmopolitan. Unique. Inspiring. In Paris, the capital of Fashion, Intercoiffure Mondial presented over two days its fascinating « Night of the Stars » and visionary « Mondial Performance » featuring 10 outstanding shows. At the CNIT La Défense, more than 1.000 stylists and hair experts from 36 nations gathered together, despite the tough economic situation, to discover the upcoming collections of the elite hairdressers.
With its main partners from the industry, P&G/Wella Professionals and L’Oréal, Intercoiffure Mondial paves the way for inspiration, beauty and innovation, in addition to revealing its creative, educational and business competences. « Because », says Klaus Peter Ochs, President of Intercoiffure Mondial, « our world organization is acclaimed for its premium quality and its exceptional expertise in cutting techniques, coloring and in the art of hairstyling. “The Most Beautiful Hair in the World” is our motto». The members of Intercoiffure Mondial stand for the greatest creative leaders. A global network that reflects the visions of influential hairstylists and that never ceases expanding. Intercoiffure Mondial is now present in 54 countries. ICD Vietnam, ICD Venezuela and ICD Paraguay belong to the Sections that recently joined the organization.
It is ICD Mondial’s WORLDWIDE KNOW-HOW in terms of FASHION AND TRENDS that makes it so appealing. On the gala night, the “Créateurs de Mode” of Intercoiffure, the artistic team of Intercoiffure Mondial, presented the « Trend News 2010 » under the name of « The Urban Show ». A collection filled with energy and zest. Character and glow are the two main features of the new styles that have been masterfully done, especially when it came to cutting and coloring. « The Urban Show » combines hightech and retro styles: power-chic of mushroom cuts, sleek bobs and colored curls. No doubt that beauty lies in the secret arising from alternative worlds. The show of the 46 Juniors of la Fondation Guillaume (« Carmen falls in love with the Fondation Guillaume ») turned out to be vibrant and passionate. The styles captivate by their absolute femininity and fondness for dramatic romanticism: loose chignons, simple curls, curly explosive styles.
Promoting the future of the branch is one of the main goals of Intercoiffure Mondial, just like giving a helping hand to the socially disadvantaged young ones. Thanks to its global organization, Intercoiffure Mondial initiated, together with Wella and L’Oréal, the training project « Education for Life ». Like the President of Intercoiffure Mondial, Klaus Peter Ochs, says «’Education for Life’ means future prospects and quality education. This training programme enables to support teenagers coming from poor areas». Wella Professionals, L’Oréal, Tondeo, the Intercoiffure Nordic and Western Europe Regions, in addition to la Fondation Guillaume all in all donated 25.000 US$ to this educational programme.
Creative passion and perfect hairstyles are the components of the « Power of Beauty » of Intercoiffure Mondial. The show of Klaus Peter Ochs is in line with this. « Icons » takes us to a world that reflects the images of time: styles revealing the nostalgia of values that embody real beauty. It’s about everyday styles, not about imaginings of fashion designers. Klaus Peter Ochs’s master’s touch skilfully goes from insight to precision: short cuts, stylishly controlled geometric cuts and long curls by way of playful provocation…